UK Diversity Research Initiative

Your data.
Your story.
Finally counted.

Equity Engine is building the most comprehensive picture of lived inequality across the UK region by region, community by community. We need 5,000 people to make it real. Could you be one of them?

5,000
Voices needed
48 hrs
To your invitation
30 Apr
Campaign closes
Request your place

Be part of the data that changes things.

Fill in your details below. Within 48 hours, you'll receive a personal invitation to join Equity Engine and start earning credits for every survey you complete.

✦ Free to join  ·  60 seconds  ·  Invitation within 48 hours

You're on the list.

Thank you. Ashish will personally review your details and send your invitation within 48 hours. If you have any questions in the meantime, email [email protected]. Check your inbox and your spam, just in case.

Why this matters

The data doesn't represent you. We're changing that.

We talk about the gender pay gap. The ethnicity employment gap. Health inequalities. But the data behind these conversations is scattered, out of date, and almost never broken down by region.

If you're a Black woman in Birmingham, or a disabled person in rural Wales, your specific experience is almost certainly missing from the data. Equity Engine exists to change that. Equity Engine is here to fix that.

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Regional, not national

National averages hide everything. We collect data at a regional level so inequality can be seen and addressed where it actually exists.

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Intersectional by design

Being Black and disabled in London is a different experience to being Black and disabled in Belfast. Our data reflects that complexity.

Built to drive change

This isn't data for data's sake. Every finding feeds directly into the work Equity Engine does with NHS teams, councils, and employers.

What you get

This is not just data.
It is your family's healthcare.

Every survey you complete feeds directly into decisions made by NHS teams, local councils, and health organisations. Your experience shapes services for communities like yours. That impact starts the moment you join.

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Shape healthcare decisions

Your lived experience directly influences how NHS teams, councils, and employers design services for people like you and your family.

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Earn credits and rewards

Every survey you complete earns you credits, redeemable for Amazon vouchers. This is our way of recognising that your time, your story, and your experience have real value.

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See the findings first

As a member, you get early access to Equity Engine research and data findings before they are published anywhere else.

Credits for every survey. Redeemable for Amazon vouchers.
Your time has value. Equity Engine makes sure you are rewarded for it.
Request my place
How it works

Simple. Personal. Purposeful.

Four steps from here to being part of the most important diversity dataset the UK has ever built.

1

Request your place

Fill in your details on this page. It takes under 60 seconds.

Right now
2

Ashish reviews your details

Every request is personally reviewed to make sure all communities are represented. You belong here.

Within 48 hours
3

Your invitation arrives

You'll receive a personal email invitation to join Equity Engine's research platform.

Check your inbox
4

Your voice shapes the data

Share your lived experience. Help build the picture that drives real systemic change.

You're counted

"I've spent 20 years watching equity be performed.
This is what it looks like when it's real."

I built Equity Engine after nearly 20 years working across health engagement, from NHS projects to patient communities, from local councils to national policy. I've seen what happens when organisations treat diversity as a tickbox.

The data we need to change that doesn't exist yet. Not properly. Not at the regional level. Not with the intersectional depth that makes it actionable.

That's why I'm asking 5,000 people across the UK to give me 60 seconds of their time and why I'm personally reviewing every request.

Ashish Rishi
Ashish Rishi
Community Lead, Equity Engine
The gaps we're closing
Disabled people are twice as likely to be unemployed as non-disabled people in the UK
14.3% The gender pay gap still, in 2024, in one of the world's wealthiest economies
19 yrs The healthy life expectancy gap between the most and least deprived areas of England
Black Caribbean pupils are three times more likely to be permanently excluded from school

These numbers can change. They change when the data finally reflects the people behind them. That starts with your voice.

Community voices

People like you are already part of this.

"

I have filled in NHS surveys before and nothing ever changed. This felt different. Knowing a real person reviewed my sign-up made me actually believe it might matter.

PR
Priya R.
Birmingham, 34
"

As a wheelchair user I am used to being an afterthought. The fact that this breaks down data by region and disability type means someone actually thought about people like me from the start.

MC
Marcus C.
Manchester, 41
"

My mum has been let down by the health system her whole life. I signed up because I want my kids to grow up in a country where that is not normal anymore. Sixty seconds felt like the least I could do.

AT
Amina T.
Leeds, 29

Quotes are illustrative of the experiences Equity Engine exists to represent. Real member testimonials will be added as the community grows.

Your questions, answered

We know why you might be cautious. Good.

Communities have every reason to be sceptical about who is asking for their data and why. Here are honest answers to the questions we would ask too.

Trust and data
Only the Equity Engine research team. Your data is never sold, never shared with the government, and never passed to third parties without your explicit consent. Full stop.
No. Equity Engine is an independent platform owned by Unwritten Health. We are not affiliated with the NHS, any government department, or any public body. We work alongside organisations to influence change, but your data belongs to you, not them.
Yes, at any time. Email us at [email protected] and we will remove everything within 72 hours, no questions asked. You are always in control of your information.
It continues to power ongoing research. You remain a member and keep earning credits for surveys. Nothing changes without your knowledge, and you can leave at any time.
About the platform
Equity Engine is a research platform that collects lived experience data from people across the UK to build a more accurate, more representative picture of health inequality. The data directly informs how NHS teams, councils, and employers design services.
Ashish personally reviews your request within 48 hours and sends you a personal invitation to join the platform. Once inside, you will be invited to complete surveys relevant to your background and experience. Each one earns you credits.
Because representation matters. We want to make sure the dataset genuinely reflects the diversity of the UK, not just whoever happens to find us online. Manual review lets us ensure communities that are typically left out are actively included. If you are from an underrepresented background, you are exactly who we are looking for.
Credits and rewards
Every survey you complete earns you a set number of credits based on its length and depth. Credits accumulate in your account and can be redeemed whenever you choose.
Inside the platform, you will see your credits balance and a simple redemption option. Enter the amount you want to redeem and an Amazon voucher code is sent to your email within 24 hours.
Yes, the minimum redemption is equivalent to a £5 Amazon voucher. Most members reach this after completing two or three surveys.
Practical questions
Completely free. There is no subscription, no catch, and no premium tier. Equity Engine is funded through its consultancy work, not by charging community members.
Most surveys take between 3 and 10 minutes. You will always be told how long a survey takes before you start it, and you can save your progress and come back later.
Yes, always. You will never be required to complete a survey, and declining one will never affect your membership or your credits balance. Your participation is always on your own terms.
Still have a question?
Email Ashish directly before you sign up. No question is too small.
Email Ashish
Read the full privacy policy

5,000 spaces. One deadline. Once it's full, that's it.

We close this research cohort on 30 April 2026. Once the spaces are filled, that's it until the next cohort. If you've ever felt like the data doesn't include people like you, this is the moment to change that.

Request my invitation now

Free to join · Your details stay private · Invitation within 48 hours

Research & insights

The data stories that don't make the headlines.

Real research, honest analysis, and community stories from the frontline of health equity. No corporate speak. Just the work.

Read our latest insights

Published on Substack. Free to read.